100% agree.
I think it is called "normalcy bias"
The opportunity to do it "different" is never easier than at the beginning.
Locking into "proven" models is a prob for all tech ideas.
and MSM / MS Chat / yahoo / (even FB) etc etc are all examples to learn from (& steer clear of IMHO )
A new model is not that hard to imagine.....even an old fart like me can do it!
the young minds of today are so much brighter!