Agreed. STEEM is a crypto which can back social media sites that will reward the content creators and curators. It's a self fulfilling phrophecy. When there's a choice between creating content and getting nothing for it or getting paid for it with 'monetized appreciation', it becomes a no-brainer.
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I personally think the best feature of Steem is its speed.. not alot of users get to use different crypto coins and don't realize how awesome Steem's speed is.. I think a merchant would appreciate using it as opposed to say bitcoin... Youd have people lined up down the street if you made them wait for 4 confirmations ;)
I agree as well. It's a very clean but fast platform.