It'd be a really hard thing to do if steemit started out by competing with Facebook, it's easier to focus on the smaller fishes and after they must have been gobbled up, move on to the bigger meal, that way risk of survival is brought to a minimum. Maybe in the future when steemit has grown stronger they can give Facebook a run for their money but at the moment I think they are still focused on growing and establishing themselves in a micro niche.
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