Some already have big value to provide by presenting themselves (e.g. famous youtubers or bloggers). Youtube follow count or blogger post views is one of the indicators of huge value. Giving people like them some head start can be like investing. Who knows, tomorrow we might get some 20 K users from the viewers of their channel or the followers of their blogs. It's going to be a win-win for everyone.
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Exactly, being somebody is a huge factor though.
That's true, my friend.