If you can build a spider web of content across the internet Google and Bing will recognize you and rank your posts higher. It is pretty amazing what being consistent can do for your personal brand online.
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Until recently I've been very consistent with blogging here on Steemit. I had my content being shared through IFTTT, but it kept being bumped off so I stopped the auto-share. I may have to look into alternatives. There simply isn't enough time in the day for me to do it all by myself without a little bot/programming help. If you've got ideas on how to do that I'm all ears!