Those people are pretty weird sometimes. A few times when I see @cheetah identify a steemit post as similar to an internet article I go look at the internet article and the only real difference between the two is the title. Are there people on steemit who really believe changing the title somehow changes the whole article? That must be it because that's the only way I can rationalize why that happens.
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When you add a financial reward to every action on a platform, people will do anything to get some of it, and even more to protect it.