Great article - this is exactly what we are trying to do with the Sailing genre and our @hownottosail page! We hope to entertain, which will appeal to many audiences, but we will also grab the attention of sailors with some how to and educational content.
But I especially agree with the part in your article about images and getting your heading right as these are the first things you see when browsing through for new content!
Funny you should say. I was sitting down by the river in my home town this morning, watching the local sailing club teaching people how to sail!! It looked very peaceful!
Ah, I love a good coincidence - sounds like a beautiful spot to watch or sail! It is a very unique sport, peaceful at times and exhilarating at others. Also very intellectually challenging as well!