Hello Eli and nice to meet you. As a long time Steem user I've noticed that Steem does a great job at attracting normal internet users from all walks of life, and not just crypto nerds. I worry however, that not nearly enough effort is being put into reaching these people.
So, I do hope a lot more resources are put into advertising in various ways. We have contests like openmic that could be used and promoted and I'd also consider using Steem funds to activate our own userbase to do some work for you! But I'm sure you've already thought about all the possibilities, just wanted to voice that I see it as our most important obstacle as of now; actually getting normal internet users to know about Steem and what it has to offer!
Facebook is losing its face, so is youtube due to bans and copyright issues. Now is the time to go full Steem on and market ourselves until everyone knows Steem!