Well, one suggestion pertaining to both 1. and 2. could be to not promote it as 'a social platform where everyone gets paid for creating and curating content...' (this is a quote from an actual share I saw today). We should let people know exactly what it is, what the possibilities are, and what to expect. Promoting it as a free, high-quality blogging platform may be more fruitful in terms of retention. When people then realize they may also get paid for blogging, they are more likely to stay.
Well, one suggestion pertaining to both 1. and 2. could be to not promote it as 'a social platform where everyone gets paid for creating and curating content...' (this is a quote from an actual share I saw today). We should let people know exactly what it is, what the possibilities are, and what to expect. Promoting it as a free, high-quality blogging platform may be more fruitful in terms of retention. When people then realize they may also get paid for blogging, they are more likely to stay.
true... that's a very good suggestion @initforthemoney