STEEM can potentially overtake facebook if done right. Who would not like to earn money while posting and sharing stuff online. But the threat is from SPAM and bots. Needs a good strategy to handle that, specially in the early stages.
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As of now Steemit seems very focused on good content (which is a good thing!). But Facebook is useful in other aspects, such as event planning etc. Can't see Facebook going away anytime soon.
Never understood Twitter-hype though ;)