Ultimately "making money" is very specific in its motivation, while "getting rewarded" leaves open the chance for other intrinsic characteristics such as the dopamine rush you get when you see your post gaining value.
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Very good point! And it's also part of the seeming "magic" that somehow allows Farcebook to keep its billions of users... that little "rush" people get with they get another "like" on the photo of their taco... it can be quite addictive to some.