Pretend> is trying to ............Possibly a better translation is: Pretende > "Intends to be" = "Pretende a ser"
IMHO works better marketing wise also
I can see where a non-native english speaker would translate "Pretende" to Pretends as "Pretende" has number meanings in spanish.
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She wrote the whole post in English, so why would she mix Spanish and English what could result in a misleading interpretation. Visit her post on facebook and take a look there.
I think you did not turn off auto-translation in Facebook? The post is in Spanish in Facebook...
Up you go, my mistake...