Competition is not necessarily bad, but if you can find a unique product or a particular niche, you're probably better off than most competition-based companies.
Competition is not necessarily bad, but if you can find a unique product or a particular niche, you're probably better off than most competition-based companies.
Until someone decides to compete with you. The first car company did not outlast Ford.
It's called Blue Ocean Strategy, and yes, it's a great way to circumvent a saturated market filled with entrenched competition. But as laconicflow says, it only works for a little while. A lot if times the bigger players will begin to imitate you and grab the little niche market you've created for yourself.