Yes while it is easy for some to build a following on Facebook and Instagram, the key is that to actually make money off of that following is not so easy and brings in a lot of gender discrimination. With 2 million likes on Facebook, converting those to dollars is not easy. Meanwhile 8,000 followers on Steemit equals around $100 a post!
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There's no doubt that Steemit's easy monetization for people's creative work is one of its great strengths.