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I'm pretty sure they are thinking about it. What Steemit is doing is going to change the game we will start to see the effects soon.

I doubt facebook would get their own cryptocurrency. There would be already rumors going around. I think they wouldn't like the fact that they would have to share their wealth with their users.

Facebook is a closed network you have to "pay" to reach people Steem lets you send ripples site wide. It wont work with fb

That would actually be a good thing. In the future, everyone will be expecting to be paid for what they post..