Steemit is a gateway to cryptocurrencies, most new users are probably attracted by the rewards system and the cool concept of winning money simply being active on a social media paltform
Hi there, the thing is people hardly find out steemit by themselves and that is because of the enormous scams on the internet, most people on steemit are brought by either people they know or their friends and in other to convince them to join they use monetary reward to goad them, and that is why we have a whole lot of misinformed new users
Yes i hope steemit team will start a proper maketing campaign soon.