The money comes from the inherent value of the distributed social media network. There are plenty of ways to monetize steemit and generate further revenue, but that is not to say it does not have value generated right now by the content that is published on it.
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Yes, agree 100%. Steemit seems to be taking over Google search results fast. Maybe soon, instead of seeing Wikipedia as the first search result for just about everything, it will be Steemit.
That would certainly stop me from having to see wikipedia begging for money.