Just like a positive marker (clicker) isolates a moment in time, making it memorable for the cookie that comes after it, a negative marker (NO!) makes a moment memorable.
Jumping on a behavior with a negative marker,"NO!" and hammering it makes it EXTREMELY memorable. That is the point of the timely punishment methodology; that it be remembered.
Skillful handlers use a bad enough punishment to ensure that it never happens again. Having that punishment be overwhelming is a key element of wielding punishment as a behavioral modification tool. In addition to the overwhelming nature of the punisher, you have to have some kind of recovery behavior; something that is correct and good, so you can give your cookies to reinforce good behavior.
If you don't have both of those attributes, all you are doing is habituating the critter to low level abuse and brutalization; don't sweat it though, that's life... it's unfair.
This whole discussion about Whales punishing people for the good of the currency or community is asinine. A bunch of people who have no clue how the mechanics of behavior mod work arguing endlessly about how their wielding of power is really about shaping the behavior of the platform. Ego and defense of money making method; that's what it seems like to me.
The people actively involved in these flagging wars, especially the more powerful users, have lost focus and perspective. And that's what happens when you wield punishment poorly; you lose focus and perspective. Pretty soon you're no longer doing any cool shit because you're too busy punishing your dog.