I think it'd be good to maintain some sort of continuity from the previous logo so people intuitively sense the connection between the two, be it in the colour scheme, or the waviness perhaps... this new one just doesn't seem to have anything at all connecting it back to the steem logo. Also the colour is insipid. Good point about Tiffany, but there jadey green seems much richer, not so washed out. Thanks for the post.
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Oh great point. I would love to see some continuity in brand. Wavey lines, incorporating a new version of steam, same colors, etc would make a huge difference. That idea would also give people the mental connection with the steem blockchain.
A great example is the Esteem logo. It's got exactly what you're talking about.
I can't help but feel that folks like openparadigm who have been crating steem produce must feel a bit in limbo- I wouldn't bother making any merchandise with this new logo as I just don't see it lasting long!!! Seems to have not been received very well at all!