Exactly. Facebook isn't FOR people to try and improve. It seems to me it's mainly about keeping in touch through superficial sweet nothing posts that do nothing except remind your friends and family that "I'm here." There's actually some value in that, as it keeps people connected, but I'm not all that interested in it.
Facebook doesn't make it easy to connect with like minded people who aren't in your friends list. People don't post their ideas, they post what they think their family and friend want to see. Or hope they want to see.
Steemit connects you with people who are into what you're into. And it exposes you to ideas and information you'd never see on Facebook. This is the place for people trying to provide something of value, and for people to discover that that is a possibility, even though they got on here thinking it was gonna be like Facebook plus money.
Steemit will be a Facebook killer not by being like Facebook, but by showing people that the energy they expend on the internet can be much more valuable to a lot more people.