Hi, @paulag, Steemit as it stands is constructed to reward good quality contents and to ignore bad quality and plagiarized contents. Those who work hard to produce good contents have all the encouragement to continue, while those bad contents creators are naturally discouraged and subsequently would have no choice than to throw in the towel.
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there is a lot of good quality content from this community but the average post payout is well below the average on steemit. Hold on I will get you some data to prove it
Almost 95% of posts from this category earn less than $1sbd
now compare this to the benchmarking report I produce where this is only 64%
https://steemit.com/utopian-io/@paulag/jan-2018-steemit-post-benchmarking-report-blockchain-business-intelligence
Good stats. But sometimes, even when those with high SP and a good number of followers just sneeze, they earn over $100 SBD, but those without much SP, however good their posts are, they earn relatively very low.