I'm not entirely 100% sure about the economics, but as far as I can understand, that 10% interest is away of saying that the network will grow in value by 10% per year, which isn't too far-fetched for a platform with great network effects.
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Yeah, I don't get it either... I just sense that when a million people sign up under us... our current SP should become worth a load more based on demand. Please don't tell me I'm wrong haha.