Are we? A long way? I remember it took about a year for everybody to jump ship from MySpace to Facebook. MySpace were gigantic. But where is it today? The internet is a graveyard of tech companies.
Just my humble opinion for all it is worth, your time and energy would be better spent promoting platforms such as Steemit and DTube.
But that is what we are discussing here, freedom to choose. ;-)
I am promoting blockchain tech in general. But I need to speak out against authoritarian companies as well, for the normies :)
And MySpace was just social media, while Google has it's paws into that, video, ads, AI, smartphones, domain registration etc. Google is far from easily beaten.
To use another analogy, there was time that it was thought that the Roman Empire was unbeatable.
Time will tell.
Oh, I'm not saying it's undoable, just ... a long way from defeated. Hopefully, it will some day. But I'm fairly certain it won't be so for at least 3 more years.