He's NOT promoting it as a get-rich quick site. He's EXPRESSLY saying the opposite. "If you like writing and feel like you have something important/interesting to say, you can do well on Steemit. The platform has been built to offer you the opportunity for success. But, believe me, it does not come 'overnight'."
He's telling us not to sulk. He was an overnight success on STEEMIT, but he would NOT have been so had he not been a success in his personal and business life. So...be a success in your own life, and you'll get the same payout. Until then, we should be grateful for the recognition we get. It's awesome to be on here. Look at you! What you got out of this article started a huge debate. And racked up coins. Way to go on that.