Even I headless you is bigger things than quality of contents.
I don't know how you came up with this idea but it perfectly match what people don't know about Steemit. I learned early enough that on Steemit it is You that is rewarded and not necessarily the contents.
When you create value consistently, you becomes the value itself. You create what is called a cultlike followership*. Some post are trending because the author has proven himself to the community.
So, I believe people should learn to understand that they carry the value and not the post.