I don't understand how it's any different to me putting the facebook or twitter logo on my personal website. As long as i'm not defaming or using the logo for nefarious purposes, i don't really understand why the Steemit guys would have a problem with it. Maybe im just a liberal brit who doesnt see why they would spend their time going around suing everyone who puts their logo in a post or as a link on their own site.
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You're looking at it too simply. They're not worried about you using it like a twitter logo or facebook logo for putting a link to this website.
But if you started printing t-shirts without authorization, you could be sued. If you started printing your own business cards and posters, you could run into a problem.
They are making it very clear to everyone without saying it in so many words... "Stop using our logo without permission" unless of course, it is for "fair use" purposes. Many people don't fully know what fair use means, so they will need to investigate that topic.
gotcha, so all this will really affect is the "Travel With Me" lot not being able to wear Steemit T-shirts ;)