That is the biggest lesson I've learned over the years. An engaged base is way more valuable to everyone than just pure numbers. I can't tell you how many conferences I've been to related to YouTube talking about sheer numbers and we're finally starting to see marketers realize the value of smaller engaged audiences. Of course so have all the big producers, which is why Disney and so many other traditional media sources are getting in the game. I can't wait to see how these concepts play out in steem.
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