Yeah, there's an incentives for people who would be jerks to change their behavior to get the rewards (because people are reluctant to reward jerks). After a while the jerks, who are pretending not be jerks to get rewards, get in the habit of being civil and leave their jerki-ness behind.
Incentivized personal transformation!
I like that way of looking at it. Getting the jerks to reform themselves and be more social and easygoing. Great comment and thoughts @matthewdavid 👍