it gives it some "real world" validity
virtual and reall world as one part is great idea.
just like coca cola, and the most recent one pokemon go a combination between online gaming and real world.
so advertising steemit online and offline is a perfect idea :=)
Thank you @minergate123, we have to power to explore all avenues so why not do it. Pokemon was really clever, hats off to those guys. Maybe we need Steemed Glasses, instead of Google Glass :)