Last week, I had a discussion with @timcliff about ways of promoting Steemit on the internet. We discussed many strategies, ideas and ways to get more people to start exploring the world of Steemit. Let me just take a step backward and explain why I was interested in that talk. I was interested in that talk as I've been an internet marketer since 2009 and I've had this Steemit account for quite some time, but it wasn't until recently that I decided to start being an active member of the community, started writing about things I'm interested in, things I love, and started sharing more about myself.
I've personally owned / operated more than 25 websites/ blogs in the past 8 years (client websites are a different story). These websites were in many different niches and I've built them for many different purposes. The thing is, I never really had the BALLS to start writing about stuff which interest me personally. I've always been a shy person, unable to express myself on so many different levels... but here I am! I'm openly talking about my life experiences and sharing my thoughts with all of you.
Now back to the topic. Ahem, Facebook Marketing.
So my discussion with @timcliff included many suggestions for creating an advertising campaign on Facebook. I've had the opportunity to work on campaigns related to different niches, markets, promoted many different products, businesses, causes, and so on and so forth. So Tim offered me the chance to take care of that campaign, and I instantly accepted the offer.
SteemSpeak, we're only a couple days from hitting 200,000 users, WTG!).I'm interested in working on Steemit marketing as I think of it as a great blogging / publishing platform that can make a great impact in today's world of social media. I sometimes think of Steemit as a baby product that's just starting to be found / known / tested by it's consumers. Steemit as a brand / product has a lot of room for expansion. If you compare it with popular blogging platforms existing today, like WordPress or Blogger, you'll instantly notice that it's lacking a lot of features. However, it still was able to attract thousands and thousands of users, hundreds and hundreds of active accounts, and almost 200,000 user accounts (I just learned about that from @fyrstikken at
With no further duo. Let't take a look at the campaign.
This campaign is currently in the testing phase, I'm doing different tests targeting multiple countries for the same demographics, currently targeting people who are interested in WordPress as I believe it's Steemit's biggest rival.
Targeted demographics are as follows:
Age: 18 - 45
Gender: All
Languages: English (All)
Targeted countries: United States / Canada / Ireland / United Kingdom / Australia / New Zealand
At the moment, the campaign is running on a very small budget ($5/day per country) bidding up to $0.5 per click. This is of course for many reasons.
- First reason is to see whether it's possible at all to get clicks for less than 50 cents in these high-competition countries.
- Second reason is to see how the current Ad would perform, if we're able to get some clicks / reach.
So far, it seems that the Ad won't be served to neither USA / Canada as the bid is is very low (as expected). So I'm going to give it another 24 hours to see whether Facebook will serve any ads, if not, the two campaigns will be paused.
Also, after 24 hours I'll be going to increase the daily budget to $10 per day per ad in the other 4 countries in order to hopefully be able to get more clicks / reach, which eventually should start decreasing the cost of each click if the Ad starts performing well.
Below is a screenshot of the Ad sets currently running:
So this Ad has been running for less than 24 hours and it looks like I'll be pushing the ads for IE / AU / UK and possibly NZ if it starts showing some heat. At this stage it's very hard to tell which one of them will be winning, but we shall see.
Below is how the ad currently looks like:
So my fellow Steemians, we shall see how this fun experiment goes!
One other thing I'd like to mention. I had to create a new page for Steemit in order to start running ads. I invite you join this newly created Facebook page and tell everyone how did you find Steemit and your overall experience. There are many Steemit groups/pages on Facebook but I've noticed that most of them are concentrated on post promotion. This page should be different. With enough people joining, we can make a change!
You can find this page right here: Steemit on Facebook
Let the fun begin. I'll be posting more updates about this campaign, probably next week.
Of course if you support this project, please resteem / upvote and follow me to keep updated.
Until another post.. Steem on!
Facebook isn't going to like that AD and might be why you are not seeing many/any impressions yet. They really really dislike text in the image. Just some food for thought .... they will still serve it but it will most likely cost more and get fewer serves from my experience.
I hope it goes well and generates some new users!
Hey @fat-like-buddha thank you so much for the support. Facebook doesn't like images with a lot of text and sometimes they disapprove them but this one went through.. it's up to almost 1,000 impressions so far.
I'll be creating a different set of banners to use for the campaign and will do some split testing... we shall see what happens.. will post an update about it all :)
Thanks again for the great support and help :)
this is still partially true, but they got rid of that hard rule about it awhile back. you can have pretty much as much as you want that fits.
it won't look great and your CPC will suck but you can still do it now.
great i hope it will get more people joining steemit. .
Hey @ekavieka, thanks for you support :)
Yes, thats the ultimate goal.
have you tried to make the ads in Asia?
I eventually will be adding more countries to the list but for now I'm sticking to 4 countries. Asian countries are definitely in the plan.
would love to see the comunity growing.
That's the plan ;)
click here!This post received a 36% upvote from @randowhale thanks to @kennyskitchen! For more information,
Wonderful work @moataz, following you now, and supporting your project :-)
ideaI just gifted you a @randowhale vote as part of an I'm calling #payitforward. A couple other voters snuck in there before @randowhale got there, but here's what you gained that minute :-P
Thanks for helping to build the Steemit community, Steem on!
PS: Thanks @randowhale
Hey @kennyskitchen thank you so much for your support, that's so generous of you :)
I'm just doing what I can, till this awesome platform and great community are placed right where they are supposed to be.
Keep up the great work! You've got a new follower :-)
Thank you @kennyskitchen. It would be my pleasure. :)
Cool
I am working on some sort of same project too, please help me out a bit as well!
Check out the results I already made until now in 11 days: https://steemit.com/facebook/@steve-speaks/11-days-on-facebook-results-on-steemit-official-page
Thank you!
@steve-speaks
Hi @steve-speaks that is great! I'll check your post n tell you what I think.
I'll also post an update for this campaign today so make sure you check it as it will include data that you can use for your campaign
Praying for the success of Steemit.
Fingers crossed @shikika, thanks for your support! :)
@moataz my pleasure 😀💖
Try also With video ads since you can retarget the viewers and videos get a lot more mileage per cpm than regular posts. Also what kind of campaign are you launching? Is this clicks or conversions?
We'll be working on improving the campaign over time, right now the traffic is directed on a Steemit page so there's no way to track conversions yet - a customized LP is planned for :)
If you're running it, then you should definitely get the pixel installed :)
Yes, definitely. Probably will be setting up a dedicated LP and a tracker in the near future :)
Thanks for the info!
Please consider the southeast Asia. As I noticed here, we are the least in terms of membership or group and if I'm not mistaken, the very least when it comes in gaining profits. Not because many of us are not contributing valuable articles, exclude me because I am really a newbie even in article writing. But try to make a research here and soon you will find out. The last time I checked out one article I notice the upvotes in the comments and I read one comment of a fellow asian, it is a very substantial and related to the topic but never gets upvote while others have a non-sense comment yet gained so much $$$. So kindly if possible reach out the Asians... I know it is already in your plans to include other countries like ours, but I hope it is not in the least of your priority. Thanks and God bless!
Hey @rosher72, as this campaign grows we'll be targeting more and more countries. The order countries are added in is unpredictable but I assure you that all countries are treated equal :)
@moataz thanks for the assurance. I am counting on you-- for I know your project will soon become an epic contribution to steemit community and thanks as well to your sponsor : )
nice :)
Hey @dattabitcoin, thank you for your support :)
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Fingers crossed it works beyond expectations.
Hey @jeff001 thanks for your support :)
muy bueno esto gracias por publicarlo
good job it will boost up all steemians.
Hey @shaheer001 thank you for your support I truly appreciate it :)
Shared on my facebook ! Thank you !
Hey @cherryblossoms, thank you for your support, let's spread the word! :)
I love this, I'll share it on Facebook ASAP, just upvoted
Hey @samstickkz, thank you for your support :)
will share it too
Hey @singhgaurav90, thanks for your support :)