I think you are spot on with that @veryscience - crossing the chasm really is one of those must read it books. With people getting in early, of course it's going to benefit them...it is always the case. They are on the cusp and as a result are rewarded for it. In a normal business sense this maybe just with a discounted price to get the ball rolling, in this case an investment in Steem can increase dramatically! Can't wait to see how it plays out!
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