Contextual advertising is fine with me as long as it is discreet and relevant. But I do think posts should earn after the 30 day period. Otherwise we are closing the doors for a lot of talented writers who plan to earn over the long term. A good case would be the author of a book who would be incentivised to publish his work here, if they can earn over time. Thanks for bringing these up, needs to be debated!
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Looks like it's happening, from third parties at least..
https://steemit.com/steem/@condra/why-i-m-in-favor-of-advertising-on-steemit-better-content-and-passive-income