We all have a choice as to what to market and what marketing to pay attention to in our lives.
Your position is naive in the extreme. Even the best of quality products or content will fall by the wayside if no one knows about them, has never heard of them, and does not get to see them.
Van Gough, other painters and sculptors, and many brilliant musicians died impoverished and without an audience who had ever seen or heard of them. How many great novels are there that may have never been read.
it is not so much marketing that is at fault, but the quality of the marketers themselves and the audiences that they are marketing to.
Word of mouth is also (sometimes very effective) marketing. Becoming socially involved by interacting with other posters on their pages is also marketing, but it is also rewarding for both parties if it is sincere.