If you have any specific questions please let me know. Some general rules i have
- write about something that touches you or where you are interested in
- ask question for your readers: "What's in it for me?" -> give value
- keep it entertaining in terms of text - picture - text -..
- easy to digest - split into paragraphs, use understandable wording, good sentence length
- interesting title for curiosity
- interesting first picture for preview in feed
- build a narrative whenever possible
- be yourself
- look for self-improvement from post to post
- use the power or information density of pictures
There are many good articles about writing, formatting, media elements and so on here on Steemit, just search. Thank you!