They are talking about Cryptokitties bringing Mass Crypto adoption, forgetting that Steemit has already been doing it successfully.
And when it comes to Social Media, People are now aware that they themselves are the product platforms like FB, Twitter and Insta are selling.
Slowly, most users will shift to platforms like Steemit, and that is already happening and we can see that in Steemit's rapidly increasing Alexa Rank.