What I actually meant (and sarcasm and boredom to blame for not iterating it clearly) is that we've done exactly what this article was designed to: engage.
The content is well written and the chap writing it is basically paying for exposure, causing conflict and using "click bait" tactics to do this; but he's also breaking the 4th wall by telling you he's doing this and exactly why it's working (it is working, we have engaged).
You're giving the wrong guy credit for what happened here. :)