I do think buying Steem Power can be an awesome marketing trick for the right companies. They can use that to reward content creators who are mentioning them, running contests and even creating their own branded Steem blockchain interfaces, and generate publicity without spending anything as the Steem Power will still remain in their possession and they might even get some curation and author rewards along the way. If done well, it can be a really successful strategy that could actually benefit the community by increasing the demand for Steem and giving content creators another way to earn upvotes.
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