And how exactly can this promotion be a scam anyway?
My guess is that they will publish overpriced low-quality product. Possibly something that will annoy other steemians (like spam and bots). They are using xeroc as a model, but as far as I know, xeroc hasn't used their product to make money. Lyford seems to have promised money making products in the past but hasn't delivered them.
I don't even see any reason why we need any kind of referrals in Steem. This system is growing on it's own pretty well. Steemit had to even stop new registrations for a while! With this kind of success it's useless to spend more money on advertising.
I see a reason but it can be on the blockchain like the referral system works for bitshares!
Agreed. Just provide referral rewards in the protocol, and multi-level marketing will happen naturally as people realize that referring their friends is a complete win-win for both parties. No need of sketchy get-rich-quick "products".
And I will still bring more people my way. WIN - WIN
You mean the referral system I helped design and modeled this after?