My guess is that although the practice doesn't exactly seem super ethical. It still benefits the economy of Steem. The fact that it forces you to use Steem in a creative way to promote your content actually benefits the platform in an uncommon way....or is it common now?
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It is common by now and I also see people accepting it more and more. I truly believe it has a place on this platform, but it is still in its early stage of finding the right spot.