It's necessary for buisnesses. Merchants don't want their bottom line to be public. If we want to build an economy with commerce,etc..anonymity is important.
Even as an individual, privacy is a must without it you can be subject to blackmail, targeted theft,ransom,tax,etc..
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Some businesses are having great success with an open books model. Technology made us human and changes us (see a TED talk about how predigesting our food via cooking may have formed our brains). Many problems in the world today revolve around lack of trust, identity system seems, and reputation. I was hopeful Dan would be innovating in those areas here.