I have only been here a few days, but if it is like any other social media site than I cannot imagine the people leaving irrelevant "follow4follow" comments last that long. I think the incentive for money does encourage people to post shit, but it's probably not going to get upvoted anyway.
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You're exactly right, follow me/follow you, vote me/ vote you is doomed to failure. For me the incentive is building a long term community of active followers. And if I can help them in anyway along the journey then that's what gives me a real buzz.