When you are doing something good.... Copycats will always pop up.
It's a good thing.... Would keep steemit grounded, and also good for decentralisation of social media... The best part? Copy cats are what they are, and are doomed to fail... Being original is always the best option.
But I think they came out as a Russian alternative, and the english community is growing.... So to be fair to them, maybe that was just what they hoped to achieve. It's also usable on the eSteem app