If people like your content - and like it enough to upvote it. Sometimes I've seen people hesitating to upvote even good content as though the rewards they were giving the authors came out of their own pockets and made them poorer. It's just the other way around, upvoting is win-win!
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One has to be conscious of what to upvote because of voting power. I, too, struggle with this. On FB and Instagram, liking something doesn’t ”cost” anything.
I agree, I wasn't clear. What I meant was that sometimes people refrain from voting good content out of something that resembles ... envy. It's the "crab bucket" story used in the Steem whitepaper as well. That's, IMO, contrary to the spirit in which this platform has been built.
Yes, one has to vote responsibly and "manage" one's voting power but envy (for somebody else's rewards) shouldn't enter the equation, IMO, at least up to numbers that are large enough to make a dent in the reward pool (around $1000)