"I genuinely enjoy posting about different subjects, I don't just cater to a crowd, I'm catering to myself." That's a choice I also made soon after joining Steemit. For my freelancing business, I write the business-generating content my clients need. For my info business, I write the "how to" content my freelancing students need. Here, I can write a fairy tale one day, a recipe the next, about my trip to Fiji another day, etc. - and each day, I approach the challenge of writing something that pleases me and engages whoever stumbles upon it with excitement because even I don't know what I'll write about until I sit down to do it.
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That's awesome! That's one of the things I really find enjoyable about Steemit - You can write about pretty much anything you want, and as long as it's tasteful and genuine, it will usually garner at least some attention. The freedom to express yourself is very pertinent here. And people getting engaged in my work is probably what most excites me. :)