I've mostly built my following by commenting. It really does pay off as your followers are likely to keep on supporting you. I've had some comments pay several dollars, but you have to avoid being annoying :)
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Indeed! It's easy to fall into the trap of just posting disingenuous remarks to try and get a vote or follow but that really does backfire in the end.
If one really tales one's time to engage with people they really do find interesting then it pays of big time in the end!
This is nothing new of course and not a Steemit specific thing. It even works when you venture out in to that scary real world! :-)