At least he pretends to have good content. There are others who post nothing of value, but reap massive rewards. They are more subtle and vote up their comments rather than the posts to stay off the trending page. It's sad to see this, but it's inevitable
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@steevc Thanks for this enlightening comment! As you point it out, it's probably an inevitable attitude, but there are various channels to struggle against its spreading: commenting on those Steemians posts, downvoting their publications, warning the @steemcleaners, and now contributing to @behindsteemit :-D