I'm not much of a tweeter, but I can see that a lot of people would be interested in an alternative. It needs to be as easy to use as Twitter. The big social sites are constantly dealing with abuse and Zappl/steemit is going to get hit by that too. A good user experience is vital
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I agree @steevc - game theory will come to Zapple too, so a good user experience is required to neutralise that. Tomorrow I'm going to do an episode on Steemit game theory and all the nefarious activities that go on - recorded with my new hand held microphone for improved sound quality :)