I've heard it time and time again in the writing world that 1,000 genuine fans is all you need to make a living. Go after those 1,000 REAL fans. It will pay off for you much more than followers who don't care about what you write. And, maybe one day, you'll be one of the "popular kids" here, too.
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Oh, I don't know that I necessarily want to be one of the "popular" kids here. I'll be more than happy having good friends and associates here.