Ugh, finally somebody said it. I can only read so many essay before I feel like I'm in school again. At least it doesn't cost me $100k in loans :)
If we look at currently thriving social digital spheres, they all capitalize on shortness. Reddit posts are often just an image with one sentence, Twitter is never more than 140 characters?
A friend characterized this problem perfectly while we were doing some idea generation: 'nobody likes text'.