The art of the title is something very interesting. I think Buzzfeed's entire market is only because they have clickbaity titles while their articles lack substance. People judge books by their cover and articles by their title. It is a skill necessary for anyone who wants to write for mass market :P
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That's right... first impression though not sustainable in the long run, means a lot to get someone onboard of something. Looking forward to the future recipes that you'll be trying.